Her workshop about branding and marketing in the fashion industry inspired me to pursue my dream . We all shared what we would like to do after graduation. I told the class that "I do not feel creative anymore.. So I would like to work as a buyer... and own a business that imports children's wear". I honest do not feel creative anymore.. at least this point of period.... but I do like to be involved in fashion especially children's wear. I think the children's wear industry is booming... DINC (Double Income No Child) couples are increasing and children are treated as a treasure in the family. Parents do not hesitate to spend to make their kid look like celebrity kids!
She remind of important 4P of marketing theory which I should remember always...!
- Price: Who is my customers? What kind of value do I want to see in my product? The product itself? or the experience?
- Promotion: What kind of other promotions am i running?
- Product: What is my product? Who is it appealing to? Is it in trend?
- Placement: Where am I going to place my product? Where will be my store?
To visit her website... www.ispystyle.net
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