Easton Pearson. My mentor

Easton Pearson.

i got to know them when i was walking around David Jones.

How pretty are they? they always have elements that are asian, eastern yet with gorgous western silhouettes!!!

Hope my collection can turn out to be like this....

TOP SHOP unique cat walk

Top shop is one of our favorite trendy brand.

We tend to forget about them cos we don't have them in sydney

I was going through some catalogues and found some of their catwalk images.

How shocking and artificial are the colours???

These colours and texture reminds me of bubble glues (not sure what is the formal name of that weird glue...) when i used to draw on when i was a child.

Street Artists in Central!

Look how cool is this?

I never walk through the tunnel between railway station and central..

I was on my way to greenfields.. and look what i saw!

he's better than my drawings!

My pretty model can pull off my garments!!!

That's why there is a job called model..

they look good in my lousy sewing skills! :O

Working desk

Seems like workind desk always gets messy and messier

Zimmermann Sring Summer 2011

Zimmermann Spring Summer 2010-11 RTW and Swim

how nice is this!

Little play suit toiles

After I cam from work, I started cutting fabric and was able to make this playsuit toile in 3 hours... i was so proud.... I had slight problem of inserting elastic at the back but other than that, it looked good! now, i need to figure out what print i'll be using!

Go soomi's brain! Go little brother machine!

Cheap fashion vs Expensive fashion

While I was walking around westfield and I was surprised how many shops were on seasonal sale. Some stores were up to 70% of RRP which comes down to approximately $20 per garment (simple jersey top). There was even a shop that only sell garments that are $10. I had a quick look inside the store and their product did not seem too bad. Then I thought maybe I can analyze the experiences from two stores (one low and one mid market) and compare from customer's point of view and business point of view..! This will make me think which market i will want to target in the future!

Cheap fashion store I went in had their garments were hung without any plan (no Visual merchandising plan) and was not ironed. The signs of '$10' were printed off their home printer without proper signage or laminated.

Pros for customers :

-Fast faced fashion

-Cheap, affordable

-Less pressure by sales assistant

Cons for Customer's point of view:

-No greetings by sales assistant (personal contact with the customer)

-Crowded

-look messy

-For a customer's point of view, it's very good for laundry~! (don't care much)

-slightly poor quality

Pros for Business point of View:
-Easy to maintain
-Cheaper fixed cost (rent, renovation, electricity, staff wage, etc)
-Fast gain of income

Cons for Business point of View:
-High capital cost
-High cost of establishment
-Heavily rely on trend
-Need big warehouse, deliveries

Then, I was invited to a VIP night to one of the big mid-market fashion brands, 'R**iew' in the westfield. As I stepped in, the shop assistant greeted me with big smile and offered me a glass of champagne and chocolate. The lighting were emphasizing the garments that were hung on the rack. Their visual merchandising were organized and lead me towards inside the store which was very inviting but expensive!

Pros for Customer point of view:
-Good quality (Which will last me long time)
-Inviting (also paying for the service you get personally)
-Delicate detailing
-Delicate and good fabrics

Cons for Customer point of View:
-Expensive
-Heavy pressure from the sales assistant
-Due to delicate details and fabrics, washing instructions were more complicated (usually dry clean)

Pros for Business point of View

-Gain regular customers (offer loyalty programs)

-Regular reputation for the company

-Stable marketing

Cons for Business point of View

-Expensive Fixed cost

-Expensive high maintenance

-Cost for staff training

-Higher stress for quality and designs

There is no good or bad for going cheaper garments or expensive garments. I know I am very business minded although i am a fashion student. I do appreciate fashion and believe it's one of the main industry that leads the economy going. But I believe wearing and purchasing something that makes the wearer happy and feel good is the most important thing and should be the main focus for the fashion designer(for me...) Therefore, if i get a chance to have my own brand, own business, I'll definitely target somewhere between mid to low.. which is affordable, fashionable and good quality.

Pants toile! attempt 3

Pants toile.. have to make pattern again..

:(

hope i can get it right this time...
I

My little silk organza top! so far so good! now i have to make a real toile~! with ribbons

Doggie wnats to be part of the Pattern!

I was patternmaking in my living room.. guess what...! Sarang did not wanted me to work... and play with her...

Shopping at 'I LOVE YOU BEADS' shop

On my way home, I stopped to see what was available at 'I love you' beads shop on parramatta road... i was expecting more of cup sequences and stuff but.. there were more beads as crystals and charms and stuff were available.. but still... they were great!!! To buy their beads, I had to join their member.. :P and they gave me a beading box! what a great deal!!!

Read sead bdad, brwon, blue white sequences, pink and white chinese crystals and swarovski crystals!

and reusable bags!!!! :)

3D embroidery work

Dying practices and experiements in the class

Dying Practices and experiments

During the textiles class, we had dying experimentation.

I managed to match most of my color palettes..!! yay!

Thanks to everyone who shared their dying pots!

xxx

Pink to Purple highlights

Golden Yellow

Green to Blue

Pink- Red

Green

Color Palettes on silk

Jimmy Chu Spring/Summer 2010 Collection

God of shoes: Jimmy Chu

Suede and Crystal embroidered sandals...

I once read this quote from somewhere... and i totally believed in it straight away.

"If I wear nice pair of shoes, I feel like these shoes will take me to a nice place..."

Since then, I had this obsession with shoes.. and will always think "This shoes will take me to a happy and nice place today!"

I remember one early morning, I woke up from the noise of my shoew rack collapsed on the floor... I was so obsessed to the point that I bought shoes so much and would never wear them... but to just look at it... When ever I go back home, i would come back with at least 10 pairs of shoes... and loved it...

Now i am more mature and wise interms of spending money.. i don't do that anymore... hehe

This beautiful sandal comes in black and skin colour..

I think..."This shoes can take me to a nice place!!!"<

But the cost made me depressed not long after.... AU$2000.... no chance for me now!

but Jimmy Chu! wait for me 2 years! I'll be your VIP customer!

xxx

Inspirational boards...

4th year Concepts and inspirational boards...

My final year project will be a East Asian inspired cruise wear for ladies in 25 to 35 years old. I've looked into Chinese porcelains, buildings and patterns on historical artifacts for the fabric patterns and vases for silhouettes... This very stage, I am kinda struggling to make 2 looks (total of 4 garments)..

Red and Yellow: Royal, warm and wealthy

Red: Feminine and brings luck

Blue: "This is the woman she is knowing we are looking..."

Toile Attempt 1.

Attempt 1.
Making toiles for my two looks! :)
There are things to fix but overall... going quite smooth!

Back

Little Kimonosleeve top

hand embroideries

Happy embroidery day!

I've been sewing since 6 pm this evening to figure out which type would work out the best...

I've used some cup sequences, pearls, and applique techniques...

so far they all look very good..

:) look forward for my final collection little embroideries!

Little Red POLYESTER fabric with pearls

My little embroidery samples...

sequence: for sleeves

Pink: Applique

My messy table....

My little dog is bored.. cos i am not giving her attention... :(

PS. Do not go to small fabric shop in Campsie...

He said it's silk.. and i bought it... thought something was wrong... i burnt little piece.. it was stupid POLYESTER

I want to hit him and say " you little Chinese man! don'e lie to me!!!!!"